Master of Soft Sunshine Pop, Brent Cash to Release Third Album

Master of Soft Sunshine Pop, Brent Cash to Release Third Album

Athens-based singer-songwriter Brent Cash may not be the most prolific artist around, but when he releases something you realize why. Inspired by the likes of Brian Wilson, The Carpenters, Van Dyke Parks, Carole King, Gilbert O’Sullivan and Todd Rundgren (in his early ’70s pop balladeer period), Cash crafts lush, intricate albums of sweeping, classic pop songs the likes of which are rarely heard anymore, especially in the form of new, original material from an active, independent artist.

The New High is Cash’s third album, and first in five years. Soulful, melancholy and richly textured, the dozen songs are all the more impressive when you realize he played every instrument aside from the string section.

Being as he’s kept his music strictly a studio project thus far, chances are you won’t be seeing these songs performed live anytime soon (although Jay Gonzales of Drive-By Truckers has been known to cover Cash at his solo shows). So it’s recommended that you track down The New High (available starting Jan. 27th) and/or his previous albums – 2008’s How Will I Know If I’m Awake and 2011’s How Strange It Seems – at your local music emporium or through an online retailer such as Amazon. Well worth searching out for lovers of ‘60s/’70s AM sunshine pop.

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