During the 1990s, arguably the most important R&B-focused American record label was LaFace Records. LaFace was headquartered in Atlanta, and a major chunk of its artists were either Atlanta bred or relocated to the Georgia capitol in order to be in proximity to the label. OutKast, TLC, Goodie Mob, Usher, Toni Braxton, Ciara and Pink are but a few of the major acts that were broken wide by LaFace, founded in 1989 by the production duo of Antonio “L.A.” Reid and Kenneth “Babyface” Edmonds, both previously of the R&B group The Deele.
That decade-plus in Atlanta (a place where “there was no music business,” before the arrival of LaFace, Reid maintains) is one of the primary subjects of Reid’s new recently released memoir, Sing to Me: My Story of Making Music, Finding Magic and Searching for Who’s Next. The 400-page hardcover book is out now through Harper Collins.