The team behind Athens’ independent label Kindercore Records – a prolific and respected force in the indie rock scene of Georgia and beyond during the late ‘90s/early ‘00s, releasing early music from Of Montreal, Maserati, Dressy Bessy and many others – has announced a full-on dive into record manufacturing.
“Because of the explosion in vinyl sales, keeping up with demand without sacrificing quality has been an industry-wide struggle,” says Kindercore Vinyl’s President, Ryan Lewis. Lewis and Kindercore Records co-founder Dan Geller have partnered with Bill Fortenberry (KVC’s Head of Sales and Marketing) and Cash Carter (Chief Operations Officer) to use their extensive collective backgrounds as musicians, engineers, retail and label owners to meet the challenges currently facing labels, artists and consumers amid the vinyl resurgence. Kindercore Vinyl is taking advantage of recent technological advances in the industry with the cutting-edge WarmTone record press from Canadian firm Viryl Technologies, which incorporates automation and data science into the pressing process to ensure more consistent results.
“Customer service can suffer in a seller’s market,” Fortenberry points out. “Artists and labels put so much time and money into making their records. We’ve been there. Our goal is to give our customers the attention they deserve, communicating transparency every step of the way.”
Kindercore Vinyl will begin taking orders on August 15th. Email Vinyl@Kindercore.com for more information.