Jefferson, Georgia’s Brantley Gilbert is the new face of Apple Music. His 60-second black & white commercial for the music and video streaming service premiered on July 23rd during a NASCAR race in Indianapolis bearing his name, the Brantley Gilbert Big Machine Brickyard 400.
“I’ve never been one for commercials,” the country music star acknowledged. “But when we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold. We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’”
The footage, shot over a two-day period near Leiper’s Fork, Tennessee, opens with Gilbert alone in an open field, and then cuts to shots of him riding with a group of motorcyclists through small towns and countryside, interspersed with close-ups of the singer selecting songs from a varied Apple Music playlist including Steppenwolf’s “Born to Be Wild,” Kendrick Lamar’s “Backseat Freestyle,” Lynyrd Skynyrd’s “Sweet Home Alabama” and his own “The Ones That Like Me.” Other artists seen on Gilbert’s playlist in the spot, but not heard, include Johnny Cash, Metallica and Black Rebel Motorcycle Club.
View the commercial here: https://www.youtube.com/watch?v=6DoCH3XccgQ