Andre 3000 Appointed as Brand Spokesman for Tretorn Shoes

Andre 3000 Appointed as Brand Spokesman for Tretorn Shoes

Andre 3000 has been appointed as a brand ambassador, an “influencer of sorts,” by Swedish footwear company Tretorn to help promote the brand to a younger, hipper consumer base.

Not only will Andre serve as the face of a new marketing campaign, but will also design a collection to be released late this year or early next, including a collaboration with designer Marc Fisher on an upgrade of their Nylite sneaker, the company’s signature shoe.

Dre is no stranger to the fashion industry, having launched his own clothing line, Benjamin Bixby, in 2008.

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